Are you an internet marketing geek at heart? A data junkie?
A spreadsheet lover? Someone who is driven by a passion to generate
a high volume of website traffic and convert that traffic into paying
customers? Someone who dreams about creating multiple segment email
campaigns and is obsessed with checking the latest web stats and viewing
heat maps of user behavior? Are you a Jim Novo follower? Are you strategic
as well as someone who knows how to execute? And do you have a few creative
bones in your body? If so, you found your match. You
should be smart, analytical, creative and a wiz in using a range of
online marketing tools. Like SEM/SEO, blogging, community outreach,
promotions, CRM, social media, online advertising and affiliate marketing,
just to name a few. And you definitely need to have some formal experience
on the tools - while working at an agency, a .com startup, a social
network, an ecommerce website, etc.
To work well in
our startup environment, you'll need to be fast paced and organized.
Perhaps even a little crazy. You're going to work mad hours and not
get paid what you are worth, but you'll love what you do and get to
work with a lot of good, fun, hardworking people.
Responsibilities
• Lead the development and execution of online marketing strategies
with specific objectives to drive revenue, new customer acquisition
and retention
• Provide day to day leadership and direction to the Internet
Marketing team
• Develop and manage targeted email marketing campaigns using
Salesforce.com
• Implement and optimize current paid and organic search engine
programs to increase traffic to website
• Develop reporting and measurements tools to evaluate the effectiveness
of website and internet marketing efforts.
• Conceptualize methods for integration of segmentation data
into online marketing efforts. Create dynamic messaging programs on
the website based on customer profiles.
• Develop strong working relationships w/ internal departments
including sales, production and customer support
Qualifications
• Bachelor's degree required. Graduate Degree Preferred.
• Expertise in website development, online marketing strategy,
email marketing, affiliate marketing strategies and search engine
optimization
• Passion or at least as strong interest in home remodeling
• Experience with social networks and subscription based websites
• Strong Data Analytics experience - Cross-sell/upsell/Retention
mktg.
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