MobaMingle is a social
networking service exclusively for mobile. It combines virtual worlds
and avatars with social networking, games, and other user generated
content to create the ultimate portal for the cell phone. MobaMingle
is owned and operated by DeNA Global, headquartered in San Mateo, California.
DeNA Global is looking to hire a smart, hands-on,
energetic, mobile internet marketing professional to play a critical
role in driving our product through early strategic growth and beyond.
Reports to VP of Marketing.
Responsibilities:
- Product Management: Identify and define new mobile social networking
product and service features. Work with engineering, QA, artists,
and other support groups to manage product lifecycle and deliver to
market.
- Market, Competitive, and User Analysis: Understand market and competitive
dynamics and build strategies to differentiate and create superior
customer value that encourages our users to recommend our service
through word of mouth recommendations
- Voice of Customer: Through surveys, direct interactions, and a passion
for superior customer experience, serve as the lead customer advocate.
- Partner Programs: work with advertising partners to develop unique
programs to drive traffic and revenue
- Analytics, KPIs, and ROI: manage site traffic and data and report
to team. Track effectiveness of programs and investments and continuously
improve.
Requirements:
- Heavy user of mobile web
- Passionate about mobile internet, mobile games, mobile social networking
and their market trends
- Strong knowledge of customer segments and characteristics of mobile
web users
- Familiar with mobile advertising and ad networks
- Strategic, analytical, data-driven, yet creative, out of the box
thinker and risk taker
- Thrives in a start-up environment.
- Business acumen � considers all aspects of
product needs (artwork, engineering, legal, customer satisfaction,
advertising, partners)
- Excel power user
- Works independently, yet team oriented
- Strong project management skills
- Bachelors degree.
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